5 Simple Things to do to Win Online

We make an effort to help clients understand that marketing online is simple if you have a good plan. While a good plan can be quite complex, there are a few simple things anyone can do to improve your business through online marketing efforts.

1. Keep things moving - Online marketing can be like a shark, if it stops swimming, it dies. If you intend to win online, you must continually put forth effort to do these things

• Enhance user's experience on your web site. Give them more of what they want and make it easier for them to do what they want to do.
• Improve your odds of being found online. Get testimonials and have satisfied customers put them online. Add a few paragraphs each week to a blog, submit an article, update a Facebook wall, do something at least every week.If you have a keyword strategy take a few minutes to add content to your site, a blog or any Social Media application usg keywords to link back to your site and build your funnel. If you don't have a keyword strategy, learn how to get one, or build one on your own.
• Take a 30 second movie of an interesting aspect of your operation. Put it in on your site and put it on youTube or a blog.

2. Communicate with your existing clients - Through whatever technology is most efficient for you, let your customers know about ways you can help them. Try an email blast with just a few sentences of text that will let them know you have something that can improve their circumstance. If you have a Twitter account send tweets at least once a week, update your status on LinkedIn or Facebook. Use this communication to be helpful.

3. Collect email addresses - At every opportunity, collect emaill addresses from existing clients and prospects. Keep them in separate lists as well as in one main list. If you already have a method to send email blasts you're increasing your reach. If you don't, consider signing up for Constant Contact or Mail Chimp to start managing your email databases and send messages to the list that best fits your message.

For the Rest of the Story go here... Internet Strategy Mistakes